How Branding Could Make Your Company Distinct

November 4, 2011 in branding company, Small business by webmaster  |  No Comments

Mc Donald’s logo is a very good example of good branding. The simple “M” could instantly catch people’s attention and could even make people hungry. It is important for a business to have its own identity. Branding is basically an important aspect of building character in your company. One of the things that you need to understand is that you should be making a brand that has a persona. Using McDonald’s as an example, this means that if you will look at McDonald’s you will notice how it is quickly associated to burgers, fries and fast food meals. This is how people associate the logo.
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Taking Advantage of Social Media by social media

September 23, 2011 in Small business, social media, web hosting by webmaster  |  1 Comments

It is normal for a businessman to look for ways by which you can promote your products and services to your targeted audience. That is also why you require advertising whether in TV, newspaper, radio and the internet to convey your message.

But now, a proven effective media when it comes to all kinds of marketing and non-marketing activities is being presented through the internet these days and that is what we call the Social Media.

It is defined by a various sites as a media for social communication that uses highly accessible and scalable communication tactics like the use of web-based and mobile technologies. Putting it plainly, this the use of social networking sites to promote your business and this is believed to be effective because we all know that that social networking sites are rampant nowadays and almost all people are logging on to their social networking accounts every day. You will really take the pleasure of its benefits like:

� Reach. Social Media allows you to reach networks and networks of people even those whom you don’t expect to reach.
� Easier Branding. Since the reach is incredibly wide in social media, branding your business is made plainer and faster.
� Targeting is unnecessary. In social media marketing, reaching out to clients won’t be essential because you don’t have to target consumers as they will be the ones that’d be attracted and lured to your business.
� Feedbacks. Enhancement is easy because of the prompt customer’s feedbacks
� Traffic. Immense traffic is ensured

The truth that millions of people are visiting social networks today gives your business greater chances to be noticed and profit that is why before you plunge into social media marketing, make sure you know its fine points and you will indeed be thriving.

As this is not an instant process to success, that means you need to find out everything from how Social Mediamarketing works, the mistakes you have to leave out to other truth about social media marketing by visiting

About the Author

Pleasant thing there are sites where one can get more knowledge about the fundamentals of social media marketing services to be able to get the latest craze.



Why are Websites important for Small Business?

September 20, 2011 in Small business by webmaster  |  1 Comments

Why are Websites important for Small Business
The typical small business owner today puts in long hours every day in an attempt to make their business successful and profitable. In addition to sweat equity, and the normal expenses for daily operation of the business, attention has to be given to quality advertising and effective marketing.

Both the advertising and marketing, while necessary, are expensive and often times hard to justify for the small business owner on a limited budget. This is where the website and establishing a strong web presencecomes into play. A part of every budget for advertising and marketing should be dedicated to establishing a presence on the internet. This form of advertising and marketing is one of the most cost effective ways of getting the needed recognition for the small business owner.

In general, the cost to setup an excellent website will be less than a single full page advertisement in many publications. One should expect to allocate between $600 and $1200 for a great site with five to eight pages and then a yearly domain name/hosting fees of approximately $75. These pages can be used to tell your audience who you are, what your specialties are and what makes you different from your competition. Once you have established your presence on the internet, you don’t have to stop there. Your website can be and should be a continuing work in progress. You need to keep it fresh and as your business grows, your website can be easily expanded to keep up with your growth. Any enhancements to your website can be done in small increments so that you are able to comfortably afford to make the upgrades to your site.

When looking into a website, do your homework before you contact a website designer. It will be much easier for both you and the designer if you have an idea of what you want and what websites you are competing against in your business area. Important design features and color palette are important as well as what information you want the individual web pages to cover. This will ensure that you get an accurate and timely proposal from your designer.

While we are on the topic of web designers, please make sure you spend your money on a web design company that has a good reputation, does high quality work and will produce your site in a timely manner. Your brother’s son or your next door neighbor who know something about making websites is almost never a good choice, no matter how cheap it is!
Once you have a working website, the next task is to get you recognized by the major search engines. This is by far the most important part of establishing your web presence. This process is called search engine optimization (SEO) and is a time intensive process for someone to do. This article will not get into the details of what needs to be done for effective SEO. What you need to realize is that you should budget approximately $1000 per year for this critical work. As a final word of caution, only contact this work with a reputable SEO provider. This is not an overnight process and you should expect that someone will work hard to get you results.

Good Luck and spend your web dollars wisely.

About the Author

Len Wasnock : business owner – website designer & SEO consultant

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Domain who? what?

December 15, 2010 in domain by webmaster  |  No Comments
Image by annaOMline

Image by annaOMline

You’ve probably may have heard of the word “domain“.

You asked your web designer, “I need a website.”

He replied, “Do you have a domain?”

You wondered, what is a “domain”? What is my “domain”?

So, you replied to your web designer to make it clear for him what you need, “I want to have a website address that I can put on my business card. A website where I can sell my products. A website where my customers can find me. A website where I can attract new customers.”

If you are considering getting a website for your organization or your small business, you will need first a “domain”, a web hosting service and then a website.

You can use free web hosting sites to do that but a lot of the free hosting sites have restrictions on doing that. Another thing you want to consider is your business or organization’s professional look. You also want to have control over your web space when it comes to having your own website and let’s face it, first impression lasts (although not all the time).

Having your “own” website is simply purchasing your own domain, purchasing your web hosting or web space and putting your stamp into it by building a website. Have you bought a house? Or even rented your first home or apartment? Once you close on the house or signed your rental contract, it’s time to go to your favorite home improvement store and decorate your new home.

It’s the same thing with your “web domain”, once you got your web domain or website address and got your key (that is your cPanel username & password) to your web space, it’s time to build your website.

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What is Web Hosting?

December 15, 2010 in web hosting by webmaster  |  No Comments

Don’t worry, your question is not uncommon. A lot of people doesn’t know the term “Web Hosting” and also the term “Domain“. You’ll find that a lot in the internet by googling it, but not in your kitchen.

However, if you need a recipe that you can quickly pull out, you can go online and type in your favorite website for recipes.

Let’s say you type in:

You’ll find that has a wealth of information and records of different recipes. You like the design of the website also along with the photograph of the food recipe you decided to use as your guide in cooking. is the domain name {also the} website address {and also} web url.

To get your own domain name, you need to register it to an authorized registrar like us. But for your website to look pretty and professional, you will need a web host and a working website design.

It’s like this: Read more



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